Branding
Branding
Branding is a set of short and long-term expressions of the brand to attract and nurture the target audience to become and remain customers.
Branding is the act of expressing a brand in the market.
- When you post a tweet you’re “branding”.
- When you launch your new website you’re “branding”,
- When you tell a story you’re “branding”.
- When you send out emails you’re “branding”.
With great content, there are no limits
With so much of it out there, it’s no surprise that brands today need to develop a strong visual identity that can stand out and endure. As Paul Rand, iconic graphic designer and art director, once said, “Design is the silent ambassador of your brand.” From the way we create your logo to the color palette choices we make, each visual element must be carefully considered.
Here we will explore visual identity, why it matters and how to design one that can evolve with your brand.